Ever wondered why certain products are used in buildings and homes more than others?
Why do you always seem to see a specific brand of plumbing fixtures, lighting, or furniture in the hotel rooms?
Materials getting specified for a project depends primarily on who you know*.
Architects rely primarily on the existing relationships they have established over the years with building product manufacturers.
Almost 60 percent of the time, an architect already knows which materials manufacturer he or she is going to use.
More than 7 in 10 architects go with suppliers with whom they have an existing relationship
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*The Architect's Journey to Specifications, AIA, 2016.